Starbucks Suing Thai Vendor ‘Starbung’ for Obvious Reasons

Thanks;Courtney Subramanian @cmsub
Oct,24

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Stefan Wermuth / REUTER

The coffee giant is suing owner of the Bangkok coffee stall for $9,600
As if Starbucks is not reaping enough profits worldwide, the coffee giant is concerned with a Bangkok street vendor whose logo is a little bit too familiar.

The U.S.-based company is suing 43-year-old Damrong Maslae, who owns Starbung, a Thai coffee stall that bears a green and white logo with stars in the same position as the original Starbucks insignia as well as a white figure similar to the corporate mermaid made so popular by the global coffee house.

Starbucks sent a cease-and-desist letter in October of last year but Maslae and his brother ignored the warning and continued to use the copycat logo on its products and t-shirts. Now Starbucks is suing them for a mere $9,600 and a 7.5 percent annual interest in a monthly installment of around $963 until Starbung nixes the logo.

But Maslae is not backing down. He responded by offering to sell Starbung for $100,000.

“I will fight them to the end,” he told the Guardian.

The U.S.-based firm said the logo confuses customers, and may have them think they’re buying Starbucks instead of the local java while Maslae insists that the emblem was not influenced by Starbucks but rather his religion, Islam.
Okay sure.

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