Thanks; Euromonitor Research
Published; SEPTEMBER 28TH, 2017
We are excited to announce that the latest consumer survey results from the 2017 Global Consumer Trends survey are now live in the Lifestyles dashboard in our Passport database. Euromonitor International’s Global Consumer Trends surveys help companies stay ahead of a fast-changing consumer landscape by reaching out to internet-connected consumers from across the globe, then translating the results into comprehensive analysis and actionable opportunities.
Euromonitor International’s latest Global Consumer Trends survey data reveals a multitude of information about the 2017 consumer. With a global environment of rapid change and constant innovation, it is no surprise that consumer’s lifestyles are adapting quickly. The megatrend analysis enables Euromonitor International to identify emerging trends, while also monitoring how long-term megatrends are shaping the world. These megatrends are applicable to this year’s survey results. Read on to learn more about the five key trends shaping consumer lifestyles.
Millennials lead the way in trading the accumulation of things for experiences, particularly authentic, international travel opportunities. However, all consumers of all ages are looking for more time to relax.
Middle Class Retreat
Shopping preferences vary widely across markets and consumer segments, with some focused on buying fewer, high quality products and others succumbing to the pull of bargain hunting.
Consumers must now balance the benefits of ever-present internet access with added stresses and challenges to focus on “real world” activities.
While consumers across the globe have nearly-endless access to health and wellness information, those with higher education are most likely to take advantage of tech advancements and opportunities to research and monitor their health.
Meal preparation from scratch is often the first thing to go as consumers juggle priorities, particularly among younger consumers who are more likely to turn to meal preparation kits or delivery / takeaway options that offer convenience and premium ingredients.
To learn more about the latest Lifestyles trends, download our free survey extract or request a demonstration of Passport. If you’re a current client, the full system refresher highlighting key survey findings across all major consumer lifestyles areas can be found in the Lifestyles system in Passport.